Everybody, Every Reason Posted on November 22, 2010
Throughout the years, C2, the country’s leading brand of ready-to-drink green tea, has helped pave the way for Pinoys to live cool and clean lifestyles. With its many delicious flavors, C2 has figured into the lives of countless Pinoys who have come to love its healthy and tasty goodness. And no doubt, everyday green tea drinkers all have their special C2 stories to tell – of how meeting the demands of everyday living gets a bit easier, and how moments become all the more refreshing when it’s with C2.
Showcasing the growing affinity many Pinoys have with the much-loved drink, C2 launches C2 Everybody, Every Reason, a new campaign that highlights real takes into the lives of real people who find inspiration from C2. From a high school student, a musician, nurse, physical trainer, designer, to a call center agent, their stories mirror the lives of many C2 drinkers who face everyday challenges in the workplace, at home, or in school. Endearing and relevant, the campaign shows that it’s easy to stay refreshed, positive, and thankful for the best things in life when C2’s around.
Making refreshing music
Like many college students, Marga Abejo understands how important it is to stay refreshed especially when coping with schoolwork. A music student in UP, Marga balances exams and papers with writing her own songs and performing for crowds. That’s why she turns to C2 to keep herself energized to face daily challenges. And when it comes to making music, she takes inspiration from everyday experiences and takes comfort in a cool glass of refreshing C2 to keep her in tune with her dreams.
Through healing hands
C2 also offers a peek into the life of Ariel Revil, a 27-year old nurse who faces critical challenges in the hospital. Finding fulfillment in seeing the children in her care happy and well, she strives to stay healthy herself so she can help young patients recover. Ariel has always been a fan of C2, and she delights in its health-giving goodness and delicious taste. That’s why she always keeps a bottle of C2 handy to sustain her energy and mood when she’s taking care of the kids.
Clean and cool in high school
High school student John Manalo is quite the dynamic teen with a lot on his plate — from sports, schoolwork, to hanging out with friends. And for a busy student, he’s on top of his game thanks to C2. With his favorite green tea drink in tow, hurdling the daily challenges in school gets a lot easier. And he even has time to play football with his friends!
Calling the shots
For call center agent Eljei Sales, shifting work schedules and hectic workdays can be a huge challenge. With the stress and long hours that come with the job, Eljei struggles to stay refreshed and focused at work. Mindful about her mind and body, she enjoys only healthy beverages like C2 that has health-giving antioxidants and delicious taste that give her the much-needed nightly boost. With C2 by her side, she breezes through demanding night shifts in a sunny mood that translates across the phone wires.
Fit and healthy with C2
Athlete and fitness trainer Roland Kraut takes health and nutrition seriously. A hardcore health buff, he knows that for a healthy drink to be truly effective, it must taste great as well. He finds his perfect drink in C2, as he shares its healthy benefits and great-tasting flavors with his clients. For him, every day in the gym becomes extra special and refreshing with C2 to keep the energy on a high.
Designing the C2 lifestyle
One of the country’s top fashion designers, Kate Torralba is all about color. Always coming up with cutting-edge designs in trendy hues, Kate creates perfection in many shades and flavors. That’s what she loves about C2 Cool and Clean Green Tea. Her drink of choice when she’s in her design studio, C2 offers many colorful variants that help keep her inspiration alive, her fashion perspective fresh, and her ideas ever flowing.
Stories like these show how C2 is all about real people with real experiences. Filled with lots of other fun and heartwarming scenes, the campaign is set to reintroduce real-life and familiar Pinoy lifestyles that everyone can surely relate to. So make everyday moments more special and be inspired to create your own invigorating experiences only with C2 Cool and Clean Green Tea.